Investing money in funds is nothing new at all. But the conscience most people developed nowadays concerning polution, social responsibility and sustainability is something which rose the last years more then ever before. We just have to read the newspaper to see how far it stands about exploitation of ressources (natural or human origin), poverty and climate change.
CLEANVEST wants you to invest your money in CLEAN FUNDS or at least that you are aware of what funds are intertwined or involved in.